Important: This Privacy Policy applies to all 888v users in Brazil and to all services available at 888v.cash, including Sports Betting on the Brasileirão, Live Casino, Poker, slots, crash games, and all other platform products. By using 888v, you agree to the practices described in this document.
1. Introduction
The 888v is an online entertainment platform dedicated to Brazilian users, accessible at 888v.cash. This document describes, in a clear and transparent manner, how we collect, use, store, and protect the personal data of our users in accordance with the General Personal Data Protection Law (LGPD — Law No. 13,709/2018) and other applicable laws in Brazil.
Our users' privacy is a genuine priority at 888v, not just a regulatory formality. We built our data practices around collecting only what is strictly necessary, clearly explaining how each piece of information is used, and ensuring you have control over your data at all times.
This Policy should be read together with the Terms and Conditions and the Responsible Gaming of 888v, which form an integral part of the set of documents governing use of the platform.
2. Data Controller
For the purposes of the LGPD, the controller of the personal data processed under this Policy is the 888v, operator of the 888v.cash platform. The data protection officer (DPO — Data Protection Officer) can be reached through the dedicated channel described in Section 14 of this document.
Any sub-processors and technical partners that process data on behalf of 888v do so exclusively in accordance with 888v's instructions and are bound by contractual obligations of confidentiality and LGPD compliance.
3. Data Collected
888v collects personal data at various points during your interaction with the platform. Below we detail the categories and the specific data collected in each context.
3.1 Registration & Account Data
When you create an account on 888v, we collect:
- Full name;
- CPF (Cadastro de Pessoa Física);
- Date of birth;
- Email address;
- Mobile number;
- Residential address (for KYC and identity verification purposes);
- Government-issued photo ID (RG, CNH, or passport) — requested during the KYC verification process.
3.2 Financial Transaction Data
When you make deposits via Pix, boleto bancário, credit card, debit card, PicPay, Mercado Pago, or TED, we collect:
- Payment method identification data (Pix key, last four digits of card, boleto details);
- Transaction amount and date/time;
- Originating financial institution (Nubank, Itaú, Bradesco, Banco do Brasil, etc.);
- Full history of deposits, withdrawals, bets, winnings, and bonus balances.
888v does not store complete credit or debit card details on its servers — that data is processed directly by accredited payment operators, which comply with PCI DSS security standards.
3.3 Platform Usage Data
While you use 888v, we automatically collect:
- IP address and approximate location (state/city in Brazil);
- Browser type and version, and operating system;
- Device identifier (mobile phone, tablet, computer);
- Pages visited, sections accessed, and session duration;
- Betting and gaming history (type, amount, outcome);
- Notification and communication preferences.
This data is collected through cookies, pixels, and similar technologies as described in Section 9 of this Policy.
4. Purpose of Data Processing
888v uses the data collected exclusively for the following purposes:
| Purpose | Data Used |
|---|---|
| Account creation and management | Full name, CPF, email address, mobile number, date of birth |
| Identity verification (KYC) | CPF, photo ID, date of birth, address |
| Processing deposits and withdrawals via Pix | Financial data, CPF, Pix key, transaction history |
| Fraud prevention and anti-money laundering | CPF, IP, behavioral patterns, financial history |
| Customer support in Portuguese | Email, mobile, account history, and betting history |
| Account communications and promotions | Email, mobile (with opt-out option) |
| Platform improvement and usage analytics | Anonymized browsing data, platform behavior |
| Compliance with legal and regulatory obligations | CPF, financial data, transaction history |
| Responsible gaming and compulsive gambling prevention | Betting patterns, usage frequency, configured limits |
888v does not use personal data to build behavioral profiles for commercial purposes unrelated to platform operations, nor for automated decision-making that produces legal or significant effects on users without human review.
5. Legal Basis for Data Processing (LGPD)
Every data processing activity carried out by 888v is grounded in at least one of the legal bases set out in article 7 of the LGPD:
- Contract performance — processing required to provide the services contracted when creating your 888v account (art. 7, V);
- Compliance with a legal or regulatory obligation — user identification, reporting to authorities, and anti-money laundering compliance (art. 7, II);
- Legitimate interest of the controller — fraud prevention, platform security, and service improvement, provided this does not harm the rights of data subjects (art. 7, IX);
- Consent — marketing communications and promotions, revocable at any time by the user (art. 7, I).
6. Data Sharing with Third Parties
The 888v does not sell, rent, or otherwise commercialize personal data of its users. Data sharing occurs only in the following situations, all strictly operational or legal in purpose:
- Payment processors — necessary financial data is shared with Pix operators, card acquirers, PicPay, and Mercado Pago solely for transaction processing;
- Identity verification (KYC) providers — CPF and photo ID may be shared with identity verification bureaus to meet legal obligations;
- Technical infrastructure partners — cloud, cybersecurity, and technical support providers that process data solely as sub-processors under confidentiality agreements;
- Competent Authorities — data may be disclosed to the Central Bank, Federal Revenue Service, Federal Police, or Public Prosecutor's Office when required by court or legal order.
All third parties with access to 888v personal data are contractually bound to security and confidentiality standards consistent with the LGPD.
888v does not transfer personal data to countries without adequate data protection legislation unless contractual safeguards equivalent to those required by the LGPD and the National Data Protection Authority (ANPD) are in place.
7. Data Retention Period
Personal data of 888v users is retained for as long as necessary to fulfill the purposes described in this Policy or to comply with applicable legal obligations:
- Registration data and active account: for the full duration of the active 888v account;
- Financial data and transaction history: minimum of 5 (five) years after account closure, as required by tax and anti-money laundering legislation;
- KYC data (identity documents): minimum of 5 (five) years after account closure;
- Browsing data and analytical cookies: up to 13 months from the date of collection;
- Support communications: up to 2 (two) years after account closure.
Once the retention period ends, data is anonymized or securely deleted, unless continued storage is required by a court order or regulatory decision.
8. Data Security
888v implements technical and organizational measures to protect users' personal data against unauthorized access, loss, alteration, or destruction:
- SSL/TLS 256-bit encryption in all communications between the user and the platform;
- Encryption at rest for sensitive data stored on 888v servers;
- Two-factor authentication (2FA) available to all users in the account security settings;
- 24/7 anti-fraud monitoring with automated systems and a dedicated human team;
- Internal access controls — users' personal data is accessible only to 888v staff with a justified need for access;
- Periodic security audits carried out by independent specialized firms;
- Incident response plan with notification to the ANPD and affected users in the event of a data breach, as required by the LGPD.
No security system is 100% foolproof. If you suspect unauthorized access to your 888v account, contact us immediately via the live chat available 24 hours a day on the platform.
9. Cookies and Tracking Technologies
888v uses cookies and similar technologies (pixels, web beacons, local storage) to ensure platform functionality and improve the user experience. The types of cookies used are:
- Essential cookies: required for basic platform functionality — login, betting session, account balance, and security. They cannot be disabled without affecting your use of 888v;
- Analytical cookies: collect anonymized data on how users navigate the platform in order to identify improvements. Individual users are not identified;
- Personalization cookies: remember your language, layout, and notification preferences to make the experience more convenient;
- Performance cookies: monitor page load speed and platform stability on your device for technical optimization.
You can manage or disable non-essential cookies directly in your browser settings (Chrome, Safari, Firefox) or in the 888v apps for Android and iOS. Disabling essential cookies may prevent access to critical platform features.
10. Your Rights as a Data Subject (LGPD)
The LGPD grants 888v users the following rights over their personal data, exercisable at any time at no cost: